Van Gogh Museum Enterprises BV (VGME) is the museum’s commercial subsidiary. Under the brand name ‘Van Gogh Museum Amsterdam’, VGME develops products and services inspired by the life and work of Vincent van Gogh.
Van Gogh Museum Enterprises BV offers inspiration, expertise and authenticity during the development of a range of branded products and services. VGME is always seeking new, unique approaches to making Vincent’s work accessible to the widest possible audience. Each product tells a story about Van Gogh and honours his legacy.
Products and services
VGME develops and produces an eclectic range of merchandise, which is sold in various physical museum shops and in the museum webstore. VGME is also active in licensing, Wholesale, e-commerce and the development of the Van Gogh Museum Editions.
VGME draws on its extensive knowledge of the life and work of Van Gogh to support all of its partners. VGME collaborates with a wide range of parties: companies, private individuals, foundations and funds. Our strict quality requirements guarantee that every single collaboration with the Van Gogh Museum results in high-quality products.
In the organisational structure of the museum, VGME holds the same position as the Museum Affairs, Public Affairs and Operations Sections. The Director of VGME is a member of the Management Team.